Strategy and Resilience

Sustaining the Healthy Growth of Your Company Is Your Business

Throughout the book Strategy and Resilience, Martinez makes the case that business strategy and resilience work hand in hand. Business strategy helps you overcome obstacles to success, and resilience allows you to adapt to changes in order to sustain healthy growth over time.

This book is for everyone working in a company, for any person who runs or manages a business, for students studying business, and for anyone wishing to learn something new. Filled with collaborative exercises, anecdotes, clear definitions, illustrations, models, and examples from real life, the business strategy you develop using this book enables you to build a thriving business that lasts.