Strategy and Resilience are common terms, but most researchers and authors have come up short in defining what they mean and how to achieve them.

Ramon Martinez, a retired lieutenant colonel with the U.S. Air Force, solves that problem with this business guidebook in which he:

• introduces the subjects of business strategy and resilience;
• dispels myths about strategy, corrects misconceptions, and clarifies what strategy and resilience means;
• shows how guiding principles, a vision, and a mission are instrumental to doing business in a complex and fast-paced world filled with change;
• shares ways to create a strong business strategy so companies can thrive even during tough times; and
• connects it all with a profound yet dynamic discussion on leadership.

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