Strategy and Resilience for Today’s – and Tomorrow’s – Economy

Two events released seismic waves of change. The first occurred with the UK referendum to leave the European Union. The second is the election of Donald J. Trump as the 45th US president.

Many people did not see or feel it coming. Some people refused to believe it. But it did happen. And we should read them as signposts for things to come.

They have challenged world-views. Now new ones are taking shape.

Trade pacts and investment partnerships are uncertain. Alliances are not sacred.

Change is the centerpiece of all of this. It is all around you.

Small changes are just as important as big changes. Many surprises can catch you off guard. And change in the fast-paced world of business just got faster.

The world of business is at a tipping point. The old ways of doing business does not capture the way the world is evolving. What happens inside your company is just as important as what happens outside of it.

What does this mean to you? The sustainment of the healthy growth of your company in a changing environment is your business.

Learn what you can do about it. But do something about it. Use the exercises in this book to create, deliver, capture and enhance value.

A New Way to Talk About Leadership

Many authors say that leadership and character are important. Others provide data to prove it. Martinez explains what it all means in a way that is easy to read and follow.

He brings to life his experience teaching ethics at the US Air Force Academy to make these topics understandable. But he is no ivory tower scholar.

He uses his C-level experience to bring to light what they mean and to make their impact real to you. He knows what you are going through. He has made the tough decisions just like you have to do.

Read and see how Martinez puts it all together in his own way to show you how strategy, resilience, and leadership work to sustain the healthy growth of your company.